Find an opportunity
Identify where experience, problem, and demand intersect.
DIGITAL COURSE · INSTANT ACCESS · USD 27
Cómo crear un servicio que venda si eres profesional.
I WANT TO CREATE MY SERVICE
USD 27
ONE-TIME PAYMENT · NO SUBSCRIPTIONEmpiezas hoy
THE PROBLEM IS NOT YOUR EXPERIENCE
Knowing how to do something doesn't mean knowing how to sell it.
You can be excellent at your job and still not be able to answer clearly:
What do I sell?To whom?What problem do I solve?What does it include?How much do I charge?How do I explain it?
That is exactly what you are going to build in this course.
I WANT TO SEE HOW IT WORKSYOU DON'T NEED...
✕ Thousands of followers
✕ A perfect website
✕ A digital product created
✕ Have your entire business sorted out
First, you need to have something clear to sell.
IMMEDIATE ACCESS
Your service starts here.
USD 27
ONE-TIME PAYMENT · NO SUBSCRIPTION
- 8 interactive classes
- 8 practical notebooks, one per class
- Applied examples
- Immediate access
One-time payment · Instant access · Secure payment
8 DECISIONS · 8 PRACTICAL CLASSES
What you are going to learn.
Classes of no more than 20 minutes. Each one addresses a specific decision for your service and includes a practical workbook to implement what you've learned.
Assess the problem
Measures pain, urgency, recognition, and willingness to pay.
Choose who to sell to
Define the customer by their situation, not by a fictional avatar.
Structuring your service
Decide what it includes, how it is delivered, and what its limitations are.
Create your method
Organize how you take the client from the problem to the result.
Put a price on it
Use cost, capacity, market, and economic value.
Validate before building
Get real proof before investing more time and money.
Explain it to sell it
Build a simple message for your website, content, and calls.
Everything you need to create your first service.
8
practical and interactive classes
8
practical workbooks: one for each class
+
examples applied to different professions
24/7
immediate access to move at your own pace
CLASS PREVIEW
See what a class is like inside.
A real excerpt from the course so you can see how I explain each decision and how you will apply it to your service with the practical workbooks.
Class 01 Fragment - Why no one buys
ABOUT LORE
More than 7 years turning knowledge into digital services and businesses.
I'm Lore Hoyuela, a strategic marketing and digital business consultant, author of We Are All Personal Brands, and creator of the SCALA™ Method.
After more than 500 hours of consulting, I've seen the same problem: people who are very good at what they do but don't know how to turn it into something easy to understand and buy. This course starts there.
FREQUENTLY ASKED QUESTIONS
Before starting.
No. You could be just starting out. Yes, if you need professional experience or a skill that you want to turn into a service.
Yes, especially if your service is very broad, changes with each client, is difficult to explain, or needs a better structure.
No. The course focuses on building what you are going to sell, not on growing an audience.
The classes and their practical workbooks guide you in defining customer, problem, result, structure, method, price, message, and validation. Implementation is up to you.
This course focuses on what to sell and how to structure it. Customer acquisition and conversion will be covered in a later course.
STOP WINGING YOUR OFFER
What you know is already worth something. Now turn it into something that can be bought.
If within 7 days you feel it's not for you, we'll refund your money.